Industries
U.S. Legal Counsel for Consumer Products Businesses
Brands, e-commerce platforms, distributors, and private-label businesses on marketplace terms, manufacturing and supply, brand licensing, distribution, and commercial risk allocation.
Overview
Industry Overview
Consumer products companies — including brands, e-commerce platforms, distributors, and private-label businesses — operate in a commercial environment shaped by retail and marketplace relationships, manufacturing and supply arrangements, brand licensing, and consumer-facing terms. The principal agreements address product manufacturing, private-label specifications, distribution territory and exclusivity, marketplace roles, and allocation of product and supply risk across the distribution chain.
Intellectual-property and licensing work arises because consumer products businesses license brands, protect trademarks, structure content and product licensing, and navigate the boundary between distribution arrangements and franchise regulation. Website, mobile-app, and subscription terms introduce privacy, data, and consumer-protection obligations that must be addressed in the contracting architecture.
Legal Issues
Typical Legal and Commercial Issues
E-commerce and marketplace terms
How platform roles, user-facing terms, payment flow, and payment-related responsibilities are structured in marketplace and e-commerce agreements.
Product manufacturing and private-label arrangements
How product specifications, branding, intellectual property, manufacturing obligations, warranties, and commercial risk are allocated in private-label and supply agreements.
Brand and trademark licensing
What license scope, quality-control rights, territory, and termination provisions apply, and how brand use is monitored and enforced.
Distribution and reseller arrangements
How territory, exclusivity, performance obligations, pricing, intellectual-property use, termination, and post-termination rights are structured.
Website, mobile-app, and subscription terms
What terms of service, privacy practices, and subscription obligations apply, and how consumer-protection and data requirements are addressed.
Commercial allocation of product and supply risk
How warranties, product liability, indemnification, recall obligations, and supply-chain risk are allocated across the manufacturing and distribution chain.
Experience
Selected Representative Experience
Private-Label Product Agreement
Reviewed a private-label agreement for a consumer-product business, focusing on product specifications, branding, intellectual property, manufacturing obligations, warranties and commercial risk allocation.
Exclusive Distribution Agreement Review
Reviewed an exclusive distribution arrangement, focusing on territory, exclusivity, performance obligations, pricing, intellectual-property use, termination and post-termination rights.
Ticket Marketplace Terms and Payment-Flow Structuring
Advised a U.S. ticket marketplace on terms of service and payment-flow structuring, including platform roles, user-facing terms and allocation of payment-related responsibilities.
Representative matters are anonymized and provided for informational purposes only. Prior results do not guarantee a similar outcome. Attorney Advertising.
Practice Areas
Related Practice Areas
Publications
Related Insights
Commercial Contracts
Liability Caps in Commercial Contracts: Allocating Risk Between Parties
Liability caps allocate negotiated commercial risk through defined cap measures, damages exclusions, tailored carve-outs, super-caps, indemnities, and separate limited remedies.
Daehoon Park · May 29, 2026
Franchise, Distribution & Brand Licensing
FTC Franchise Rule Compliance: FDD Requirements, Exemptions, and State-Law Overlay
The FTC Franchise Rule (16 C.F.R. Part 436) is a federal pre-sale disclosure rule that requires a covered franchisor to furnish a compliant 23-item FDD at least 14 calendar days before the prospective franchisee signs or pays. The Rule does not establish a federal registration or approval system; state franchise laws independently impose registration, disclosure, exemption, relationship-law, and anti-fraud obligations. This guide addresses the three federal franchise elements, the 23 FDD items, delivery timing, the principal federal exemptions (including the current monetary thresholds), financial performance representations, updating and recordkeeping, and the relationship between federal and state franchise law.
Daehoon Park · May 8, 2026